FOLIO
IN PRACTICE
We start with curated experiences in Hawai‘i, selected not by algorithms or ad budgets, but by firsthand trust. Over time, we’ll expand into retreats, workshops, and other ways of traveling that give you time and context. Because the future of travel doesn’t need more noise. It needs more meaning.
We’re not here to sell you authenticity. We’re here to protect the kind of travel that still matters: the conversation that lingers, the meal that redefines hospitality, the small serendipity you’ll remember years later.
Because in the end, travel isn’t a product. It’s a way of noticing. A way of opening. Folio exists to make sure we don’t forget that.
OUR MANIFESTO.
Travel isn’t broken, but it’s lost some of its spark. We chase the trendiest destinations, the perfect shot, the well-reviewed hotel, only to realize we’re replaying the same trip in different time zones. The so-called hidden gem has a queue out the door, and even the playlists sound familiar.
For years, the industry told us to “be like a local” and sold us authentic experiences. But let’s be honest: we’ll never be locals. We arrive as guests, always peeking from the outside in. And that’s not a flaw, it’s the point. What matters is how we show up: curious, humble, sometimes awkward, and hopefully open enough to be surprised.
The tools that once helped us explore; TripAdvisor, Google, endless lists; now mostly push whoever paid the most for visibility. Meanwhile, travelers keep asking for something simpler: a clear voice, an honest filter, a path that feels like it was made by people who actually care.
That’s where Folio comes in. We’re hoteliers by trade, travelers at heart. We started small, curating tours and experiences that cut through the noise. Nothing flashy, nothing pretending to reinvent travel, just a way to find what’s worth your time. But we’re also looking further: retreats, workshops, and longer stays where travel becomes less about checking boxes and more about learning, creating, and living for a while in another rhythm.
OUR MANIFESTO
Travel isn’t broken, but it’s lost some of its spark. We chase the trendiest destinations, the perfect shot, the well-reviewed hotel — only to realize we’re replaying the same trip in different time zones. The so-called hidden gem has a queue out the door, and even the playlists sound familiar.
For years, the industry told us to “be like a local” and sold us authentic experiences. But let’s be honest: we’ll never be locals. We arrive as guests, always peeking from the outside in. And that’s not a flaw — it’s the point. What matters is how we show up: curious, humble, sometimes awkward, and hopefully open enough to be surprised.
The tools that once helped us explore — TripAdvisor, Google, endless lists — now mostly push whoever paid the most for visibility. Meanwhile, travelers keep asking for something simpler: a clear voice, an honest filter, a path that feels like it was made by people who actually care.
That’s where Folio comes in. We’re hoteliers by trade, travelers at heart. We started small — curating tours and experiences that cut through the noise. Nothing flashy, nothing pretending to reinvent travel, just a way to find what’s worth your time. But we’re also looking further: retreats, workshops, and longer stays where travel becomes less about checking boxes and more about learning, creating, and living for a while in another rhythm.
We’re not here to sell you authenticity. We’re here to protect the kind of travel that still matters: the conversation that lingers, the meal that redefines hospitality, the small serendipity you’ll remember years later.
Because in the end, travel isn’t a product. It’s a way of noticing. A way of opening. Folio exists to make sure we don’t forget that.
James
Evans
Co-Founder, Los Angeles
James comes from the world of hotels and real estate, but always as a traveler at heart. He has led projects across hospitality, luxury residential, and cultural development, from Hawai‘i to Colombia. What connects them all is a search for ways to make travel more meaningful, where strategy meets human experience. For Folio, James brings his background in hospitality and investment to build a platform rooted in trust, clarity, and care.
Camilo
Echeverri
Co-Founder, Berlin.
Camilo’s work spans art, architecture, photography, and design. He blurs the line between fiction and reality, creating narratives that invite us to see the world differently. His creative projects, from fashion to visual arts to environmental storytelling, have always circled back to a single question: how do we live and move through places with respect and imagination? For Folio, he leads the creative direction, shaping the stories, visuals, and voice of the brand.
About us.
WHY FOLIO EXISTS
Travel isn’t broken, but it’s been hollowed out. We chase reviews, bucket lists, and photo ops, but the moments that matter, the ones that shift how we see, are getting harder to find. Folio was created to reframe travel. Not faster, not farther, but slower, closer, and more human.